Roche Diagnostics has an aggressive program for continued learning within its organization that rotates personnel in and out of their product and digital marketing departments internationally. In order to ensure their personnel have the baseline strategies and understanding of their corporate initiatives, they wanted a consistent onboarding program for their staff. Their internal training team turned to Butler University to deploy a series of training, workshops, and certifications.

Butler turned to Douglas Karr to develop and execute these courses both onsite and remote. For three years, Douglas has been teaching the courses throughout the United States and, now, internationally via online presentations. The courses include:

• Digital Marketing – A detailed course that educates the staff on changes in consumer and business buying behavior, customer journeys, and applies it directly to Roche’s strategies and technology stack. The course includes learning map, group activities, checklists, and open discussion. Group activities apply real-world product marketing scenarios with Roche’s products and services.
• Design and Development of Marketing Campaigns – A detailed course that educates the staff on how to research, develop strategies for, measure, execute, and improve omnichannel marketing campaigns across both traditional and digital mediums and channels. The course includes learning map, group activities, checklists, and open discussion. Group activities include designing product marketing campaigns with Roche’s products and services.
• Digital Customer Journeys – A detailed course that educates the staff on how consumers and businesses work through the decision-making cycle for their purchases and how marketing can impact each stage. The course includes learning map, group activities, checklists, and open discussion. Group activities include designing product marketing campaigns with Roche’s products and services.

The goal of this is to provide all the foundational best practices across the organization, ensuring that current marketing staff continue to apply the strategies in each initiative, ensuring staff that work with marketing understand their process, and that other employees that are rotated into marketing understand Roche’s marketing strategies, processes, and the technology utilized to deploy them.

If your organization is in need of an ongoing marketing training, we will introduce you to our Butler University representative since this is just one part of several offerings they have for the professional development of your staff.